Nature, Published online: 25 February 2026; doi:10.1038/s41586-026-10210-6
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过去，“零负团费”模式迫使导游成为销售员，损害了游客体验与行业声誉。携程力推的“大团变小团”变革，通过定制游、私家团等产品，将市场导向服务与体验的竞争。。关于这个话题，夫子提供了深入分析